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The Impact of Market Research on Effective Go-to-Market Planning

The Impact of Market Research on Effective Go-to-Market Planning

The Impact of Market Research on Effective Go-to-Market Planning

A successful go-to-market (GTM) strategy isn't built on assumptions or guesswork. It thrives on insights. Market research plays a pivotal...

3 min read

When to Evolve: Recognizing the Right Time to Reposition Your Brand

The decision to rebrand or reposition isn’t one to take lightly. For businesses in competitive spaces like CPG, SaaS, or professional...

4 min read

Eliminating Omnichannel Pitfalls for SaaS and CPG Growth

Eliminating Omnichannel Pitfalls for SaaS and CPG Growth

Eliminating Omnichannel Pitfalls for SaaS and CPG Growth

In an era where customers expect seamless interactions across every platform, omnichannel strategy is no longer optional—it’s essential....

2 min read

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berke@parallelstrategies.ai

1 (630) 615-1694

875 N Michigan Avenue

Chicago, Illinois 60611

Parallel Strategies LLC 2025

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